WinePreferences.com

Larry Lockshin's monthly Wine Marketing columns are published by Australia's Wine Business Magazine

Steve Goodman (2001):
Why marketing doesn't work (or how to make sure yours does!)

Steve Goodman (2000):
Wine marketing: what's involved?

AWBC and WFA: Directions to 2025

Steve Goodman (2002):
Where to now for the Australian wine industry?

Steve Goodman, Larry Lockshin and Eli Cohen (2007)
Influencers of consumer choice - comparing international markets

Steve Goodman, Larry Lockshin and Eli Cohen (2006)
What influences consumer selection in the retail store?

Steve Goodman, Larry Lockshin and Eli Cohen (2006)
The on-premis environment - what's influencing consumer choices?

Steve Goodman and Wade Jarvis (2003)
Direct marketing: an introductory framework for implementation at the cellar door

Wade Jarvis and Steve Goodman (2003)
To niche or not to niche?

Steve Goodman (2000)
Integrated channel strategy for SME wineries

Steve Goodman (2003)
A Framework for the Adoption of (Internet) Marketing by the Wine Business
Steve Goodman (2000)
Online to go global?

Wine quality and consumer preference: Understanding consumer needs
(Lattey, K.A.; Bramley, B.R.; Francis, I.L.; Herderich, M.J.; Pretorius, S.)
Aust. N.Z. Wine Ind. J. (January/February 2007)
A study was conducted to assess which sensory properties of red wines most influence consumer preference. It also assessed whether Cabernet Sauvignon wines might be liked differently to Shiraz wines, and how winemakers' judgements of quality relate to consumers' preferences.