____ANZMAC conference
Mueller, S., Lockshin, L., Louviere, J., Hackman, D.
(2007)
'Do respondents use extra information provided in online Best-Worst choice experiments?'
Australian and New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand
'Do respondents use extra information provided in online Best-Worst choice experiments?'
Australian and New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand
____7th Pangborn Sensory Science Presentation
Mueller, S., Leigh, F., Lockshin, F. (2007)
A Comparison of Best-Worst and Hedonic Scaling for the Measurement of Consumers' Wine Preferences
A Comparison of Best-Worst and Hedonic Scaling for the Measurement of Consumers' Wine Preferences
____Australian Wine Industry Technical Conference
Bramley et al. (2007):
Wine style alters the sensory impact of 'Brett' flavour compounds in red wines
Wine style alters the sensory impact of 'Brett' flavour compounds in red wines
____Best-Worst Method to elicit Wine Preferences
Steve Goodman, Larry Lockshin and Eli Cohen (2006)
Using the Best-Worst Method to Examine Market Segments and Identify Different Influences of Consumer Choice
Steve Goodman, Larry Lockshin and Eli Cohen (2005)
Best-Worst Scaling: A Simple Method to Determine Drinks and Wine Style Preferences
Using the Best-Worst Method to Examine Market Segments and Identify Different Influences of Consumer Choice
Steve Goodman, Larry Lockshin and Eli Cohen (2005)
Best-Worst Scaling: A Simple Method to Determine Drinks and Wine Style Preferences