Mueller, S., Lockshin, L., Louviere, J., Hackman, D. (2007)
Do respondents use extra information provided in
online Best-Worst choice experiments?
Proceedings of the Xth Australian and New Zealand Marketing
Academy (ANZMAC) Conference, Dunedin, New Zealand, 3-5
December 2007, p. 3486-3493.
Information usage BW choice
experiments_Mueller et al 2007