Steve Goodman, Larry Lockshin and Eli Cohen (2006)
What influences consumer selection in the retail store?

Goodman Lockshin Cohen 2006_Consumer choice in retail

This article was first published by The Australian and New Zealand Grapegrower & Winemaker (December 2006) and is reproduced with kind permission of the publisher, Winetitles www.winebiz.com.au.

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