Chief Investigators
Prof Larry Lockshin
Director Wine Marketing GroupEhrenberg-Bass Institute
University of South Australia
Dr Steve Goodman
Senior LecturerAdelaide Graduate School of Business
University of Adelaide
Chief Collaborator
Dr Eli Cohen
Senior LecturerSchool of Management
Department of Hotel and Tourism Management
Ben-Gurion University of the Negev, Israel
Visiting Senior Lecturer
School of Marketing
University of South Australia
