Project Supervisor and Chief Investigator
Prof Larry Lockshin
Director Wine Marketing GroupEhrenberg-Bass Institute
University of South Australia
Project Manager and Chief Investigator
Dr Simone Mueller
Research Fellow Wine MarketingEhrenberg-Bass Institute
University of South Australia
Project Partners
Dr Ian Leigh Francis
Chief Investigator of the ProjectSenior Research Chemist
Australian Wine Research Institute
Prof Jordan Louviere
Director, Centre for the Study of ChoiceUniversity of Technology Sydney
Dr Cam Rungie
Senior Lecturer School of MarketingUniversity of South Australia
Ehrenberg-Bass Institute
