WinePreferences.com

Project Supervisor and Chief Investigator

Prof Larry Lockshin

Director Wine Marketing Group
Ehrenberg-Bass Institute
University of South Australia

Project Manager and Chief Investigator

Dr Simone Mueller

Adjunct Senior Research Associate
Ehrenberg-Bass Institute
University of South Australia

Project Partners

Dr Ian Leigh Francis

Chief Investigator of the Project
Research Manager - Sensory
Australian Wine Research Institute

Prof Jordan Louviere

Director, Centre for the Study of Choice
University of Technology Sydney

Dr Cam Rungie

Senior Lecturer School of Marketing
University of South Australia
Ehrenberg-Bass Institute