Australian results published in WIJ
25/05/09
Two WIJ articles
present results from our Australian project
part.
The first article discusses the motivation for the development of a new method and its validity for predicting consumers' wine choice. It discusses which intrinsic and extrinsic attributes were found to drive the purchase for Shiraz wine.
The second article focuses on the impact of shelf display information in form of sensory descriptions, wine critics' scores and star ratings on consumers' wine choice.
The first article discusses the motivation for the development of a new method and its validity for predicting consumers' wine choice. It discusses which intrinsic and extrinsic attributes were found to drive the purchase for Shiraz wine.
The second article focuses on the impact of shelf display information in form of sensory descriptions, wine critics' scores and star ratings on consumers' wine choice.
Cask wine study
25/05/09
The choice method
developed by our project has been applied to
analyse:
- Who is the Australian cask wine consumer? and
- What drives the Australian cask wine consumer?
- Who is the Australian cask wine consumer? and
- What drives the Australian cask wine consumer?
Comparing two sensory methods
25/05/09
Results of our
study comparing Best-Worst and Hedonic Scaling
for the measurement of consumer wine
preferences are published
by the
Australian Journal of Grape and Wine
Research.
US selected as overseas market
16/03/09
Two major
metropolitan areas in the US have been selected
by our Advisory Group for the overseas
experiments. These two cities represent two
promising and important export markets for
Australian wine in the US which is expected to
become the world's largest wine market within
the next five years.
The US experiments will be conducted in the second quarter of this year and their outcomes will be reported to GWRDC by the end of the year.
The US experiments will be conducted in the second quarter of this year and their outcomes will be reported to GWRDC by the end of the year.
Final results of project on international wine
selection
16/03/09
The final results
of the GWRDC project comparing on and off
premise wine choice drivers in 11 wine
markets have been published:
- article in the Wine Industry Journal
- comprehensive article version
- article in the Wine Industry Journal
- comprehensive article version
Australian results presented
16/03/09
The results of
the Australian project part were presented to
the GWRDC, our Advisory Group and other wine
industry representatives on 19 September 2008.
Press release
The members of our industry advisory group are sincerly thanked for their continuing support. We also wish to thank the wineries providing us with wines and photographs and provided them seperate project reports with detailed results for their specific wines.
Press release
The members of our industry advisory group are sincerly thanked for their continuing support. We also wish to thank the wineries providing us with wines and photographs and provided them seperate project reports with detailed results for their specific wines.
WinePreferences.com
is the internet site of a wine marketing project of the University of South Australia to predict consumer's wine choices on international wine markets.
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