GWRDC updated on first methods insights
06/06/08
On 30 May 2008 we
updated the GWRDC, our Advisory Group and other
wine industry representatives with an interim
report on the first methodological insights of
our wine marketing project. Detailed results
will be presented to the Australian wine
industry at the end of this year.
GWRDC approval and photographs
Summary of status report
Information release
GWRDC approval and photographs
Summary of status report
Information release
Australian experiments finalised
06/06/08
At the end of
April we finished the empirical phase of our
Australian project stage to test our method to
predict wine consumer choices based on
packaging attributes, and sensory
characteristics and wine components.
WinePreferences.com
is the internet site of a wine marketing project of the University of South Australia to predict consumer's wine choices on international wine markets.
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