Current research
09/07/10
The method
developed in the first GWRDC project is
currently applied in a second project that
tests environmental and quality control claims
and communication devices in different
international wine markets.
The results of the first stage, measuring consumer perceptions of Australia and other wine producing countries across five international markets, can be retrieved from the project team by members of the Australian wine industry.
The results of the first stage, measuring consumer perceptions of Australia and other wine producing countries across five international markets, can be retrieved from the project team by members of the Australian wine industry.
Results presented at AWITC
09/07/10
The team
presented project results at the
14th Australian Wine Industry
Technical Conference.
Plenary presentation: Filling the gap - how do sensory and marketing attributes interact in consumer choice (forthcoming in the conference proceedings).
Workshop: What most influences consumers' wine choices: the wine, the package or external presentation (selected presentation slides can be downloaded here)
Plenary presentation: Filling the gap - how do sensory and marketing attributes interact in consumer choice (forthcoming in the conference proceedings).
Workshop: What most influences consumers' wine choices: the wine, the package or external presentation (selected presentation slides can be downloaded here)
Final project results
09/07/10
The results of
the US project part were presented to the
GWRDC, our Advisory Group and other wine
industry representatives on 24 November 2009.
We encourage members of the Australian wine industry to contact us to receive a copy of the final project report.
We encourage members of the Australian wine industry to contact us to receive a copy of the final project report.
WinePreferences.com
is the internet site of a wine marketing project of the University of South Australia, the Australian Wine Research Institute and the Centre for the Study of Choice to predict consumer's wine choices on international wine markets.
News Archive
You can find a complete list of all previous news here.Please join our newsletter to be automatically informed about new project results.
