Australian results published in WIJ
Two WIJ articles present results from our Australian project part.

The
first article discusses the motivation for the development of a new method and its validity for predicting consumers' wine choice. It discusses which intrinsic and extrinsic attributes were found to drive the purchase for Shiraz wine.

The
second article focuses on the impact of shelf display information in form of sensory descriptions, wine critics' scores and star ratings on consumers' wine choice.
Cask wine study
The choice method developed by our project has been applied to analyse:
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Who is the Australian cask wine consumer? and
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What drives the Australian cask wine consumer?
Comparing two sensory methods
Results of our study comparing Best-Worst and Hedonic Scaling for the measurement of consumer wine preferences are published by the Australian Journal of Grape and Wine Research.
US selected as overseas market
Two major metropolitan areas in the US have been selected by our Advisory Group for the overseas experiments. These two cities represent two promising and important export markets for Australian wine in the US which is expected to become the world's largest wine market within the next five years.
The US experiments will be conducted in the second quarter of this year and their outcomes will be reported to GWRDC by the end of the year.
Final results of project on international wine selection
The final results of the GWRDC project comparing on and off premise wine choice drivers in 11 wine markets have been published:
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article in the Wine Industry Journal
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comprehensive article version
Australian results presented
The results of the Australian project part were presented to the GWRDC, our Advisory Group and other wine industry representatives on 19 September 2008.
Press release

The members of our industry advisory group are sincerly thanked for their continuing support. We also wish to thank the wineries providing us with wines and photographs and provided them seperate project reports with detailed results for their specific wines.
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WinePreferences.com

is the internet site of a wine marketing project of the University of South Australia to predict consumer's wine choices on international wine markets.


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